Mashable Entertainment 12/08/2010
If you weren’t convinced that social gaming and virtual goods are big business, here’s a stat for you: EA’s Pet Society sells 90 million virtual goods per day.
Sebastien de Galleux, co-founder of Playfish and now the VP of business development and strategic partnerships for EA Interactive, shared several stats about EA’s social games at LeWeb Conference in Paris. In his interview with Tekzilla’s Veronica Belmont, Galleux, the social gaming pioneer revealed that its most popular game, Pet Society has 20 million users, nearly double that of World of Warcraft.
Late last year, EA acquired Playfish for up to $400 million in order to gain ground in the rapidly growing social gaming space.
The crowd was stunned though to hear that Pet Society sells 90 million virtual goods per day. While many are items that cost cents rather than dollars, it still adds up to 32.85 billion virtual goods sold per year. Galleux noted that it sells more goods in its marketplace than even eBay and that its users are demanding more ways, not fewer ways, to pay for virtual goods in bulk.